Ah yes, Instagram. The poor man’s art gallery, the rich man’s Facebook. Instagram is by far one
of the most popular social media outlets in existence, and it’s not going anywhere. If you’re an artist,
musician, actor, comedian, skateboarder, pet owner, or just really really good-looking, Instagram may be
the platform for you. But how does one best utilize this portal to viewers, fans, and like-clickers alike?
Well as they say, timing is everything.
The most effective users of Instagram are those who know their audience. Knowing what your
followers are into is key, obviously, but they already follow you, so let’s assume they like what you do
(and why wouldn’t they? You’re great!). Even more important than knowing followers’ interests is
knowing their habits, like when they wake up, when they go to bed, and when they’re on Instagram.
If a tree falls in the woods, and no one’s around to hear it, does it make a sound? Probably. But
if you post a hot picture or video on Instagram and none of your followers are logged on, you may be
doomed from the start. But don’t be scared—we’ve done some research.
Okay. So you’ve got a dynamite post burning a hole in your drafts folder. When should you
release this bad boy? Consider the time of day. Is it morning? Afternoon? 4:20 a.m.? And
remember—time zones matter! If your fanbase is mostly on Eastern Standard Time and you’re posting a
sexy selfie from a roofdeck in Echo Park, Los Angeles, they may just sleep on it.
A study by the Huffington Post in 2015 found that the best time to post on Instagram is 5 p.m.
on a Wednesday. Makes sense. Maybe everyone in your time zone is getting out of work or school and
unwinding with a snack and some scrolling. Before you set your alarms, though, you should know a
more recent study done by an Instagram scheduling platform called Hopper showed that the actual best
time may be around 6 or 7 p.m. during the week and around 11 a.m. on weekends.
You know what though? Think of these study results as a suggestion, not a fact, because it’s
unlikely any study has researched your followers specifically. Bottom line: know your audience. Like
most things, Instagram-post utilization isn’t black and white. It’s grey. For a site so colorful, that might
seem like an odd analogy. But after all, Instagram is more an art than a science.
For more info on how to make your Instagram as cool as possible, check out Inkster Prints, Inkster
Video, and InksterInc on Instagram [Link to three IG accounts]. And keep on posting!